Released on: May 20, 2008, 7:40 am

Press Release Author: Stacey Kumagai/Media Monster Communications, Inc.

Industry: Food & Beverage

Press Release Summary: Celebrating five years in business, San Francisco Bay Area\'s
DINING IN is really cookin\'! With the expansion of a brand new eco-friendly
kitchen, new menus and programs and tripling business in the last three years, this
business is keeping things fresh, healthy and organic.

Press Release Body: SAN FRANCISCO, CA--(Marketwire - May 19, 2008) - In this
sluggish economy with companies downsizing and businesses closing their doors, it\'s
a rare thing to be hearing that a business is not just thriving and growing, but
even helping others to do well and be well. DINING IN\'s Founder and Executive Chef
Traci Higgins (www.dininginsf.com) knows how it feels to try to juggle a full plate
and then some, which ironically is what her business helps people do. This
multi-hyphenate entrepreneurial business woman, Executive Chef, Speaker, Culinary
Instructor, Health Educator & Advocate, Wife and Mother, who\'s worked for Cooking
Light, Weight Watchers and The Food Network, is having her own dream realized. San
Francisco Bay Area\'s DINING IN is the fastest growing healthy gourmet organic food
delivery service that delivers to your home or office. Chef Higgins, named one of
the Top 5 Personal Chefs by San Francisco Magazine, has her own 6,100 sq. ft
eco-friendly kitchen at DINING IN and is celebrating her five-year business
milestone, tripling her business in just three years.

WHY is her business successful? She knows helping busy people break the fast food
cycle is vital to good health and wealth in terms of productivity and better quality
of life. The U.S. Census Bureau states in 2007 the average American purchased fast
food 16 days of the month. \"It is hard to break the fast food cycle because we live
in an instant society. There is a mentality that everything has to get done today
and that nothing can wait. Because of this, eating is a last priority and the
quicker the better. For some reason it seems more important to take care of
everything else first, leaving food, energy, nutrition and your well being last on
the list. There is a certain level of awareness that busy professionals need to
have, and that is they will get more out of their bodies via energy, focus and
better sleep when they take care of them,\" explains Higgins.

In 2003, from the humble beginnings of a one bedroom apartment, Higgins, a
California Culinary Academy graduate, was preparing meals for six families, which
increased to 10 clients. She accommodated this growth by adding a refrigerator and
renting space from a restaurant. After doubling her business in 6 months, she grew
the company almost 200% and hired a total of 12 employees as she worked out of a
permanent kitchen and eventually moved again. Finally, after long commutes she and
her staff are back home in San Francisco with a bustling business and still new
developments to come, which keeps things fresh and exciting.

A client for three years, Ken Levinson, CPA - Konetsky & Associates, found DINING IN
changed his lifestyle and sees how saving time really adds up! \"I work anywhere
between 40-70 hours a week, and even longer during tax season. I don\'t cook, so
after a long day I used to grab quick junk food on the way home. But being a client
of DINING IN has helped me make better eating choices, and now I have more time to
go to the gym to workout,\" he states.

Michelle Weaver and her husband are like a lot of Bay area residents -- both work
full-time and have a family. Their lives three years ago, before DINING IN,
consisted of a lot of pizza, Chinese food and burritos. \"After my son was born we
were desperately in need of a service. With a baby and both of us working there was
no time to cook. We were eating take out or whatever we had on hand and it was
really unhealthy. DINING IN is a lifesaver. It really has helped my family in
balancing work and life -- more time with each other and less time in the kitchen.
We love the meals and really value eating healthy organic food. I also love the
addition of children\'s meals,\" states Weaver.

For busy people on-the-go, DINING IN is trying to reshape the lifestyle of SF Bay
area residents -- making life easier, convenient and above all healthy by including
California grown organic produce and today\'s hottest antioxidant super foods. And
yes, you can have your dessert too, DINING IN offers over 100 desserts under 300
calories so you don\'t have to deprive your sweet tooth.

Keeping things fresh with a new kitchen and continued business growth also means
cooking up a variety of fresh new service menus and DINING IN is ready to go.
Expanding its menu options (so your waistband doesn\'t), DINING IN introduces a whole
line of healthy, calorie-conscious meals that are gourmet, tasty and all the work is
done for you. The Daily Diet is an \"all-inclusive\" diet program for those serious
about weight loss. The program includes breakfast, lunch, dinner and two snacks, all
within a particular caloric range and fat content.

DINING IN is also offering kid-friendly menus for busy families, too.

\"It is important as a family to eat together as often as possible, have well
balanced meals to meet the everyday demands on our minds and bodies, and to set a
healthy example for our kids. It can be challenging to work 10-12 hour days then
come home and prepare the meal that you \'want.\' DINING IN offers exactly what
parents want -- properly portioned, wholesome, fresh and organic meals. This is a
better alternative than eating out on a regular basis because it is more cost
effective and contains a lot less fat. The time a person will save shopping,
chopping, dicing, cooking and cleaning has already given them 1 - 1 1/2 hours in
their day to focus on other things. Not only this, they are actually investing in
their health by ordering well balanced meals. For those that actually invest in
their health by going to the gym, seeing a chiropractor, getting regular massages or
even pedicures, DINING IN is an extension of creating a well rounded life. You will
spend less per month eating six DINING IN meals per week than you will eating
gourmet take out or at restaurants,\" states Higgins.

Higgins has traveled the country performing cooking demonstrations and insightful
lectures on health and wellness to doctors, dietitians, health professionals and
nurses and has been active in many diabetes educational forums and conferences. She
has worked in the test kitchens of Weight Watchers, Cooking Light Magazine and
America\'s Best Recipes and is credited in three cookbooks. Additionally, she has
worked as a food stylist and worked on the television show \"Follow That Food\" with
Gordon Elliott for the Food Network.

Saving time, money and calories is not only a positive lifestyle change, but one
that is also changing in positive ways at DINING IN. More exciting new menu options
will continue to be launched this Summer.

For interviews, please contact Publicist, Stacey Kumagai, Media 818-506-8675,
mediamonster@yahoo.com. For more information on DINING IN\'s \'No Mess and No Stress\'
time-saving healthy food service, go to www.dininginsf.com.

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Web Site: http://www.dininginsf.com

Contact Details: Media Monster Communcations, Inc.
BrainGASM Productions Entertainment Media
Stacey Kumagai
818-506-8675
mediamonster@yahoo.com
www.braingasm.com